  
Nike watches are built to endure extreme outdoor conditions without missing a beat and they adhere to the company's founding mission statement: to bring inspiration and innovation to every athlete in the world. And as Nike co-founder Bill Bowerman would add--if you have a body, you're an athlete. Ever since the fateful day in 1971 when University of Oregon track coach Bowerman poured rubber into his wife's waffle iron, technological innovation has been the spark that lights Nike's fire. The Waffle outsole transformed the running world and soon after Nike Air evolved Nike's revolutionary impact on sports. Beyond shoes--from watches and eyewear to carry gear and even socks--Nike is committed to giving athletes of every make, model and body style, who compete and recreate in ways never before imagined, the very best performance product.
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